Howl

Howl is a creator marketplace. Both creators and brands have the same goal—but for too long they’ve had a dysfunctional relationship. That’s where Howl comes in: Howl is a new marketplace designed for creators and brands who crave more collaborative tools. The tools were designed for humans who know that scale and growth come from building businesses together. Howl prioritizes transparency, making it easy, reliable, and motivating to earn money.

Process & Collaboration

I began the project by conducting extensive research on the creator marketplace industry, identifying key trends and design elements that would make Howl stand out in a crowded market. After the research phase, I worked closely with the Howl team to define the creative direction for the website, focusing on creating a fun and vibrant design that emphasized Howl's unique features and value proposition.

Throughout the project, I worked closely with the Howl team and a team of developers to ensure that the design was executed flawlessly. We worked together to refine the user experience and design elements, ensuring that the website was intuitive and easy to use. The collaboration between the design and development teams was seamless, resulting in a website that was not only visually stunning but also highly functional.